What The heck is deadstock?
Learn all about deadstock fabric, how it's repurposed, and why it's a game-changer in sustainable fashion. Featuring brands like Verloop at Ambit Attic.
If you’ve ever heard the word "deadstock" and pictured a warehouse of forgotten fabric collecting dust—you’re not wrong. But you are missing the most exciting part: deadstock is a fashion goldmine, and it's fueling a new wave of sustainable design.
What is Deadstock?
Deadstock refers to leftover or unused fabric from large fashion production runs. Maybe the original brand overestimated how much material they needed. Or the fabric had a minor flaw. Or a print fell out of trend before it could hit the runway. Whatever the reason, these high-quality textiles would often end up in landfills.
Today, forward-thinking brands are reclaiming this material and transforming it into limited-edition, small-batch pieces. It’s fashion with a conscience—and a story.
Why Is Deadstock Better for the Planet?
Reduces Waste: Instead of creating new fabric, designers are giving new life to what already exists.
Minimizes Carbon Footprint: No additional water, dyes, or chemicals needed.
Supports Circular Fashion: It keeps materials in use longer and avoids the linear cycle of buy-wear-trash.
Who’s Doing It Right?
One of our favorite deadstock heroes? Verloop.
This playful, tech-forward brand takes leftover yarn and turns it into bold, colorful accessories that feel like wearable art. Think: striped totes, checkerboard beanies, and knit pouches that turn heads without harming the planet.
Shop Verloop at Ambit Attic
How Can You Be Part of the Deadstock Revolution?
Buy small-batch and limited edition: These pieces often use reclaimed materials.
Ask brands where their fabric comes from: Transparency = accountability.
Support businesses (like us!) that prioritize deadstock and circular fashion.
Final Stitch:
Deadstock isn’t just the future of fashion—it’s a step toward a less wasteful, more intentional world. It’s style with substance, and that’s always on trend.
Ready to wear the change? Check out our curated collection of deadstock-powered pieces & other earth friendly items at www.ambitattic.com.
